VOV.VN - A large number of Korean consumer products, food, cosmetics will debut in Vietnam during the Korea Brand & Entertainment Expo (KBEE) and ASEAN K-Food Fair 2026 slated for July 2-4 at the National Convention Centre in Hanoi.
The event, to be organised by the Korea Trade-Investment Promotion Agency (KOTRA) under the Ministry of Trade, Industry and Resource of the Republic of Korea (RoK), will gather more than 100 Korean businesses.
They will showcase a wide range of products and services at their strengths, such as cosmetics, skincare equipment, food, beverages, pharmaceuticals, fashion, consumer goods, mother and baby products, smart education, intellectual property rights for cartoon characters, machinery, industrial parts; bathroom equipment and others.
The KBEE 2026 aims to strongly promote Korean brands through product displays and introductions, alongside direct (1:1) B2B trade activities between Korean exporters and potential importers. More than 200 businesses from Vietnam and other Southeast Asian countries will be invited as trade partners.
Experiencing Korean products is the highlight of the event. Consumers will have the opportunity to learn about the advanced technology applied in Korean manufacturing processes, thereby understanding the effectiveness of the products including cosmetic products, natural food and beverages, and green consumer goods.
The KBEE is a large-scale international event organised by KOTRA under the direction of the Korean government. It has been successfully organised in many countries such as France, the United Kingdom, Japan, Thailand, the United Arab Emirates, and Vietnam. In 2025, it was also held in Kuala Lumpur (Malaysia) and New York (USA). This is the second time the event has been held in Hanoi since 2022.
KBEE 2026 Hanoi is expected not only to create opportunities for extensive trade cooperation and strongly boost economic growth between the RoK and Vietnam but also to foster cultural exchange between the peoples of both nations, driven by the powerful spread of the Korean wave “Hallyu".
The Korea Overseas Infrastructure & Urban Development Corporation (KIND) has joined the development of a smart logistics centre in Long Thanh High-Tech Industrial Park in the southern city of Dong Nai, marking the latest expansion of the Republic of Korea (RoK)'s investment in Vietnam’s logistics infrastructure sector.
.JPG&w=640&q=100)
Bình luận
Bình luận của bạn sẽ được xét duyệt trước khi đăng