Vietnamese consumers spend over VND1.233 trillion (US$48 million) on online shopping each day on average, highlighting the strong purchasing power of online channels amid the ongoing shift toward digital consumption, according to the latest report by e-commerce growth consultancy YouNet ECI.
Notably, the fast-moving consumer goods (FMCG) sector remained a key growth driver, surging 167% on TikTok Shop and 20% on Shopee.
This trend reflects the growing popularity of purchasing food and essential goods online, especially among young people.
In this race, alongside international e-commerce platforms, Vietnamese retailer Saigon Co.op is also speeding up its digital transformation to stay competitive. In 2025, the company continues to upgrade its e-commerce platform, Co.opOnline, with a more user-friendly interface and a range of features such as quick shopping by category, order tracking, personalised product suggestions, and seamless online-to-offline shopping experience.
Upgrading this platform aims to make it easier for consumers to access high-quality essential goods, while also giving domestic businesses a competitive edge as more shoppers gravitate toward reputable brands and professional services, Saigon Co.op said.
Economic outlook, demographic transformation and changing consumer trends are among macro shifts reshaping Vietnam's fast-moving consumer goods (FMCG) landscape, according to marketing data and analytics company Kantar Worldpanel.
Visa financial services corporation announced that it has joined hands with Moca e-wallet on the Grab application.
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