According to the website, Vietnam has emerged as one of Southeast Asia’s fastest-growing tourism markets. In 2025, the country welcomed more than 21 million international travellers, surpassing previous records.

It revealed that part of this growth was supported by expanded visa exemptions for travellers from several European countries, making entry easier and encouraging new visitor markets.

Travel and Tour World also stressed that despite the rising visitor numbers, much of the country still feels relatively untouched by mass tourism.

“Vietnam’s long coastline, mountain regions and historic cities offer a wide range of  travel experiences spread across the country”, it added.

Many travellers combine vibrant urban centres such as Hanoi or Ho Chi Minh City with cultural destinations like Hoi An and Hue, before heading to beach regions along the central and southern coasts.

The website noted that the country’s culinary traditions also remain a strong draw for international visitors, with regional food cultures playing an important role in the travel experience.

Rounding off the list of top 5 included Namibia Joins Canada, Brazil, and Lithuania.

Three Vietnamese cities named among world’s 50 most attractive tourism destinations

VOV.VN - Nha Trang, Hanoi, and Da Nang have been named among the world’s 50 most attractive tourism cities in the Global Tourism City Attractiveness Index, released by Yanolja Research, the Republic of Korea’s leading private travel and tourism institute.